In this episode discuss Facebook’s Limited Data Use feature with Loginhood's CEO Dean Shapero. What is Facebook's Limited Data Use feature? What it means for our ecommerce businesses and what you should do to prepare. Tom and Dean also get into what a future internet without cookies will look like, and why if you’re a marketer you should be preparing now.
Dean is a privacy advocate and the founder of Loginhood. Prior to Loginhood, he was employee number one tech startup called Rads, which he grew from concept to exit. He then went to Rodale to lead their programmatic business and start their data monetization practice, growing it to a 15 million per year business.
As Per Loginhood's website "As of October 20th 2020, Facebook will implement new restrictions for targeting advertising to California residents. Without putting a compliance tool in place, marketers are risking conversion drops as high as 84% and legal penalties of $2,500 per site visitor."