EP 81: Tracy Mapfumo - Founder of Eny’s Treats & Crop Scientist
Play • 27 min

Hello everyone!
Welcome to EP 81.

Today my guest is Tracy Vongai Mapfumo, a passion-driven entrepreneur, food innovator, crop scientist
and the founder of Eny’s Treats Pvt Ltd. She graduated with a BSc (Hons) in Agriculture-
Plant Science at the University of KwaZulu Natal in 2015. She has 5 years of work
experience in indigenous plants that have commercial value. She has always had an
aspiration to see Zimbabwean food be transformed into competitive products on the market.
Eny’s Treats, named after Tracy’s late mother, who nurtured her entrepreneurial
skills, was founded in October 2018. It specializes in healthy snacks targeting upmarket
health-conscious consumers. The snacks are a variety of seed bars, balls and seed butter.
Key ingredients are sourced from local, rural small-scale farmers/producers. Eny’s Treats
partnered with the Zimbabwe Resilience Building Fund in training rural women and youths
on the value addition of natural food resources. Tracy participated in the FemBioBiz Accelerator
program as well as the Youth Connekt program, where she was awarded the First Runner Up Prize
for Mashonaland Central. She was also the Start-Up Business Winner for CBZ Youth
Entrepreneurs Program 2019. In 2021 she was the winner of a national TV program, Ndine
Thaza Season 6. Tracy also participated in the EaglesNest Program led by ZimTrade.
We chat about all of this and so much more!

Twitter: @tracy_mapfumo  & @enystreatszw
Instagram: @tracyvongaimapfumo & @enystreatszw
Facebook: Eny's Treats
LinkedIn: Tracy Vongai Mapfumo

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