Beginner's Mind
Beginner's Mind
Dec 20, 2020
#30: Alexander Wurzer - How to Patent Digital Business Models
Play • 1 hr 49 min

At the beginning of the new millennium, the next technological quantum leap began to emerge, known as the fourth industrial revolution – or Industry 4.0 for short. New technologies permit the development of new business models. In general, a business model describes a company’s business processes to achieve a defined business objective within the context of its social environment. The term sums up visions, ideas, defining features, and design models.

In the context of digitization, intellectual property (IP) is becoming an increasingly important element in a company’s strategy to remain competitive by establishing defensible positions. This importance necessitates systematic and value-driven management of IP. In light of the shift from a production-oriented towards a software-driven economy, finding valuable ideas has become a challenging task. The formation of digitalized eco-systems allows new market entrants to compete with established companies easily. Therefore, understanding how intellectual property rights can protect aspects of such digital business models is desirable.

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Prof. Alexander Wurzer (
Astrid Woollard (
Christian Soschner (

CS Life Science Invest (
Falcon Digital Investment (
IP Business Academy (

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