Dane Kuper - Co-Founder & CEO, Performance Livestock Analytics
35 min

Welcome to the Built in Iowa Podcast!

On today's episode we have Dane Kuper from Performance Livestock Analytics. On April 8th, Zoetis acquired Performance Livestock Analytics! PLA is located in Ames, Iowa and has 43 employees. PLA is a digital platform for the livestock industry and they solve the problem of business management on farms. Dane's Co-Founder, Dustin Balsley is also from Iowa and they had worked together prior to PLA. Dane and Dustin started this as a side-hustle and bootstrapped it with their own money.

How they built their minimum viable product was very unique; they hired a sophomore that was on a full ride scholarship from Iowa State to build out their product, and that same engineer is still on their team today. Their biggest competitor is pen and paper, and how PLA on-boards their customer to introduce technology is truly impressive. The average user spends 4.5 hours per day on the PLA platform seven days a week - this is a truly impressive number!

In this episode, Dane shared the advantages and disadvantages of building a tech company in Iowa versus Silicon Valley. Dane grew up on a farm in North Central Iowa, then went on to wrestle at Iowa State. Dane worked for a couple different technology organizations based out of San Fransisco prior to starting PLA in 2015.

Here is the link to the press release of Zoetis acquiring Performance Livestock Analytics

You can find Performance Livestock Analytics website HERE
You can find Performance Livestock Analytics Facebook HERE
You can find Performance Livestock Analytics Twitter HERE
You can find Performance Livestock Analytics LinkedIn HERE
You can find Dane's LinkedIn HERE

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