Jordan Andrews - Co-Founder & Owner, Heartland Soles
30 min

Welcome to the Built in Iowa Podcast!

On today's episode we have Jordan Andrews from Heartland Soles. Jordan and his wife founded Heartland Soles 2016 in Des Moines. Jordan and his wife are originally from Kansas City and both ran Cross Country in College. Lindsey won a team national title at the University of New Mexico. While they were living in New Mexico Jordan bought the guts of a running store that closed in New Mexico for $500, and that is the beginning of Heartland Soles!

Jordan and Lindsey got started by being creative while bootstrapping and a line of credit from Jordan's parents. They were cash flow positive within three months of opening their store in Des Moines, an incredible accomplishment! Heartland Soles is a brick and mortar retail shoe store that focuses on running with locations in Des Moines and Iowa City. Heartland Soles focuses on premier customer service to compete with B2C and big box retailers

The grit and hustle that Jordan and Lindsey had when they started Heartland Soles was exceptional. They would go to trails in the Des Moines area and hand out water to runners to get their name out. They grew their business organically, and that is a testament to their creativity and hard work. Heartland Soles has 12 employees and did just under $1 Million in 2019!

I spoke with Jordan in February before Coronavirus was impacting us in Iowa. They had to shut down their brick and mortar locations due to state regulations and go totally e-commerce. If you need running shoes head to their website here; Jordan and Lindsey will take care of you!

You can find Heartland Soles website HERE!
You can find Heartland Soles Facebook HERE!

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