Dannie Strable - Co-Founder & CEO, RackHouse Whiskey Club
Play episode · 40 min

Welcome to the Built in Iowa Podcast!

On today's episode we have Dannie Strable from RackHouse Whiskey Club.  RackHouse Whiskey Club was founded in 2017 and is located in Central Iowa.  RackHouse is a whiskey subscription service that ships two bottles of craft whiskey from distillery's around the country to your home every other month.  Dannie had the idea after he toured a craft distillery in Florida and heard the incredible story.  The next time he had a glass of whiskey it tasted different.  Dannie noted that a lot of these craft distilleries struggled with their marketing and filled the void with their storytelling expertise. 

Dannie has two co-founders that have been on this journey together.  RackHouse started founder bootstrapped, friends & family, and outside investment.  They are focusing on running a lean and mean operation.  Dannie alluded to that raising investment may not always be the best idea, but it may take a little bit longer to grow.  RackHouse really focuses on the customer experience, so much so, that Dannie will personally write letters to members as well as call them on the phone.  Dannie mentions that it is perfectly okay to not now what you are doing when you are starting out as a new founder or entrepreneur.


You can find RackHouse Whiskey Club's website HERE
You can find RackHouse Whiskey Club's Facebook HERE
You can find RackHouse Whiskey Club's Twitter HERE
You can find RackHouse Whiskey Club's LinkedIn HERE

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