George Jessen - President, Heartland Asphalt
33 min

Welcome to the Built in Iowa Podcast!

On today's episode we have George Jessen, President and Principal Owner of Heartland Asphalt.

Heartland Asphalt is located in Mason City, IA and is a full service asphalt construction company with a small concrete division.  Heartland was founded in 1990 as part of a handshake deal George Jessen had with the Fred Carlson Company out of Decorah.  In 1997 George led a buyout to get Principal ownership in Heartland.  Heartland has 100 employees with a revenue between $30 Million and $35 Million.  Heartland serves the North Iowa region and has worked on many popular projects that we drive on today, most recently I-35 re-surfacing north of Highway 20 up to the Minnesota boarder.

When George led the buyout in 1997 he leveraged everything he had.  He had a 120% mortgage on his house and put all the chips in the middle of the table.  George is a leader by example, this was obvious when Heartland won a contract that they could only work on at night.  Heartland was short-staffed, so George operated heavy equipment during the night, slept for a few hours then went to lead the company in the afternoon. George's biggest advice is to begin with the end in mind, meaning have a vision and a plan in place when you start something.

Enjoy the show!

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