Welcome to the Built in Iowa Podcast!
On today's episode we have Lindsy Trotter from Chilled Freezer Meals.
Chilled Freezer Meals is located in Center Point, Iowa and was founded by Lindsy Trotter in 2018. Chilled offers fully frozen meals for local pick up and home delivery in Eastern Iowa, as well as shipping nationwide. Chilled has gluten friendly, keto, paleo or Whole30 meal choices. Lindsy had the idea to found Chilled after her daughter had food sensitivity and it was impossible to come home after work and order a pizza. She started posting about it on social media and had some friends that were interested in ordering and the idea was born. Chilled has four product categories; meals, snacks, seasoning mixes, and digital recipes. About 90% of the revenue comes from food products. Lindsy wants to start growing the digital products as it is easier to scale. Lindsy built her website on the Shopify platform and to grow her company she primarily relies on organic marketing. Chilled’s only marketing ad spend is a $1 Facebook ad.
Lindsy was very resourceful starting Chilled Freezer Meals. She had no interest in investors or loans to test her proof of concept, so she decided to reach out to a local coffee shop to rent out their commercial kitchen instead of building her own commercial kitchen. Once the idea proved out, Chilled moved into a commercial kitchen about a year later. Lindsy currently has two employees, as well as an outside marketing agency and a virtual assistant to keep her business rolling.
Enjoy the episode!
You can find Chilled Freezer Meals website HERE
You can find Chilled Freezer Meals Facebook HERE
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