In this episode, Jess and Jess discuss the interesting background and career of Linda Simensky, Head of Content Creation for PBS Kids Network. How much tv is too much tv for our kids? And does the quality outweigh the quantity? What about YouTube? Bad, Ok, Terrible? The Two Jess(es) ask this children's television expert everything!
As the Head of PBS KIDS Content, Linda Simensky collaborates with producers, co-production partners, PBS station programmers, and distributors throughout the development, production, post-production, broadcast and digital phases for PBS KIDS content. She leads the development of a multi-platform video content strategy, designed to respond to the quickly evolving media environment and meet the needs of current and future viewers. She spearheads new, experimental approaches for emerging platforms to engage kids and support their learning, developing a slate of content that represents the next generation of children.
Linda’s efforts in transforming PBS KIDS’ lineup for children over the past several years have brought PBS to the forefront of the children’s media space. The American public rates PBS KIDS as the most trusted educational media brand for children, and PBS KIDS programs consistently rank highly with moms and preschoolers. PBS KIDS has been named Channel of the Year in Kidscreen’s broadcasting awards for five out of the past seven years.
Since joining PBS in 2003, Linda has worked with renowned producers to develop hit shows that now reach 72% of all kids ages 2-8 in the U.S. – from DANIEL TIGER’S NEIGHBORHOOD and DINOSAUR TRAIN, to WILD KRATTS and ODD SQUAD.
Before joining PBS, Linda was Senior Vice President of Original Animation for Cartoon Network, where she oversaw development and series production of "The Powerpuff Girls," among others. She began her career working for nine years at Nickelodeon, where she helped build the animation department and launch the popular series "Rugrats," "Doug" and "The Ren & Stimpy Show." Linda is a frequent speaker and writer on the topic of children’s programming; she has presented at numerous animation and television conferences and her work has appeared in several books on animation and children’s media. She also teaches a course on “Contemporary Issues in Animation” at the University of Pennsylvania.