007 - Develop a narrative style guide to market your business with Lyle Smith
Play • 47 min

#007 - Develop a narrative style guide to market your business with Lyle Smith

Lyle Smith is an experienced copywriter and founder of the cleverly called company Nymblesmith. 
He helps businesses to deliver a compelling story to their clients with what he calls a “narrative style guide”. 

In this episode, you will learn about: 

  • how Lyle went from freelancer to entrepreneur
  • his 3 principles of success 
  • why copywriting can be profitable for your company
  • how Nymblesmith helped drive 1.3 million $ in additional revenue to a big consulting firm in 3 months
  • the future of attention: writing, audio or video?
  • why he gets in touch with client-facing people to write his clients' story

#consulting #consultinglifestyle #copywriting #storytelling #freelancer #podcast #socialmedia #principles #writing
Resources:

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