Remember those surveys where you respond by selecting one of five options between Strongly agree and Strongly disagree? They all are based on a popular tactic called "Likert scale".

The Likert scale is a scientifically proven method to help you understand more about your customers’ feelings, attitudes, or behavior. And in this episode, we're giving you the ultimate guide to using it for your online business. You'll learn:

• What exactly the Likert scale is
• What variations of the Likert scale exist
• When should you use the Likert scale
• How to create the Likert scale for your website

Ready to add the Likert scale to your website? Read a more detailed step-by-step tutorial here.

You may also want to check out: diverging stacked bar chart - a common visualization technique for analyzing Likert scales. 

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