If you own an ecommerce store, one of the most important metrics you want to keep track of is your average order value or AOV. 

By itself, AOV is just another number. But once you start analyzing it in the context of you cost per sale, your conversion rate, and other metrics, the average order value helps you determine:

• If your pricing strategy is working
• If you can be profitable in the long run
• And where you should focus your growth efforts

In most cases, it is only natural to want to increase the average order value in your store.  And that's exactly what we're discussing in this episode. Stay tuned!

Prefer the text version? The read about the ways to boost your average order value on our blog.

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