In this episode we get into the strategy and science of understanding one's ideal prospects and customers. Our guest is James Muir, author of the #1 best-selling book, The Perfect Close.
James is a professional sales trainer, speaker and coach. As Vice President of Business Development at Avaap he in the trenches daily with reps educating, coaching and taking on the challenges of the day. His content and interviews are some of the best out there and his website packs some impressive tips and eBooks!