067 Van Carlson: Strategic Risk Alternatives
Play • 1 hr 3 min

Van Carlson, CEO of Strategic Risk Alternatives discusses the Dental Protection Plan and its difference and beneficial characteristics relative to existing traditional insurance products. Benefits discussed include patient acceptance, tax advantages, closing gaps in existing coverages, among many others. 

Van Carlson has an extensive background in Risk Management with more than 24 years in the industry. Prior to founding Strategic Risk Alternatives, Van ran his own property and casualty firm for 15 years. With many commercial business owners as his clients, he saw the Great Recession of 2008 hit hard, and just like them, he was also affected by the sharp downturn in our economy. During this time, he realized there must be a better way to manage risk overall. From that desire to improve business operations for both himself and his clients, along with his extensive background in insurance, risk management, and finance, Strategic Risk Alternatives was formed. 

Since its start in 2008, several changes in US Government regulations have allowed the business to thrive – substantiating what Van already believed in: businesses needed a better solution to mitigate risk and create a war chest for the future. In 2013, increases in domiciles allowed the company’s success to skyrocket – with double digit growth year over year – and it’s only just begun. 

As CEO, Van is an innovator, developing SRA products for a variety of industries that can take advantage of adding additional revenues while mitigating risk at the same time. By delivering institutional-type ideas to small-and-mid sized business owners, SRA positions it’s clients at the forefront of their industry, offering robust marketing motivators and customer retention program. 

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