Art of Discovery
Play • 13 min

The art of discovery is one of the most important parts of any sales process. And yet, so many entrepreneurs and business owners spend a minuscule amount of time on it. This often leads to miscommunication, missed expectations and failed business relationships. 

A better discovery process will help you avoid these all-too-common issues. Plus, help you close more businesses quickly and more effortlessly. In this episode, I talk about the four types of questions you need to ask in a discovery or diagnostic process that will lead to better sales.

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