Using SEO To Boost Your Website Rankings
Play • 46 min

In this episode, I talk to Mazen Aloul, an SEO expert, LinkedIn Author, and the founder of WebQuest, an SEO company specializing in English and Arabic SEO. Mazen has worked with over 100 websites across the Middle East and helps business owners all over the world in getting their website better ranked in Google.

In 2013, Mazen became part of a communications consulting startup and got exposed to the world of SEO as part of the services they offered. As he became passionate about it, he suddenly realized that there was a gap in the market in terms of people having a deeper understanding of how SEO works. After that startup got dissolved, Mazen built his own company, WebQuest, six and a half years later.  

WebQuest is now thriving as it continues to serve businesses globally, using techniques and strategies that are based on years of hard work, dedication, and industry experience, and not just on abstract theories. 

This episode will be very helpful if you’re starting out an e-commerce business or just simply find SEO too technical and complex – this episode with Mazen will help you de-mystify it.

Episode Highlights:

  • SEO and user behavior over the last 6 years (7:38)
  • Tips to become part of the first page of search results (12:57)
  • Choosing the right platform for e-commerce (17:58)
  • Different kinds of SEO and content strategies to use (22:44)
  • How to choose the right SEO agency (26:43)
  • What kinds of content to upload on your website (32:18)
  • What type of content to prioritize based on your audience or niche (35:11)
  • How to customize your SEO according to your audience search behavior and important tools to use (36:12)
  • SEO and website strategies to cope through the ongoing COVID-19 pandemic (41:33)

Connect with Mazen:

Visit the episode page for full show notes, transcription, book recommendations -

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