What do you think of when you hear the word 'anti-aging'? Botox, facelifts, chemical peels, and expensive creams? Or, said slightly differently - injecting a deadly neurotoxin into your face, surgical procedures that nip, tuck, tear and stretch human skin and flesh, or chemicals being applied to the skin that are known endocrine disruptors and carcinogens. Maybe it's time we define the term and change the industry as a whole. That's where Jon Canas and a radical Swiss holistic skincare and anti-aging line come into play. This is the story of Phyto5.