Welcome to another episode of Coffee N5 Podcast! It's a pleasure to have Claire McCormack here with us.
Claire McCormack is a senior editor at the digital publication Beauty Independent, covering the beauty, wellness, and personal care industries. She is a thought leader, writer, and speaker on beauty and wellness business, trends, and consumer behavior, with deep expertise in the sexual wellness consumer goods market. Claire has an MBA in Management and Marketing from Fordham University. She wants to create healthy spaces for beauty, wellness, and sexual wellness brands.
Today on the podcast, host Lara Schmoisman chats with Claire about her love for helping new products and brands find new markets through PR and trade shows.
Claire shares specifically why she got into Beauty Independent and the strides she has taken in interviewing brands who don't have all the money for PR but want to get new markets.
She also shares her experiences from an editor’s perspective on how a brand prepares for a trade show. She shares the process of preparing for before and during the trade show and also how to follow up with buyers after a trade show.
Furthermore, Claire shares the joys and struggles of helping brands and how brands can get featured on Beauty Independent.
If you’ve been trying to reach new markets with your growing brand and win lots of buyers and customers at trade shows, this is your sure bet. Click, play and take great notes.
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