What’s Missing in Content Today with Atoosa Rubenstein
Play • 27 min

Welcome to another episode of  Coffee N5 Podcast! Today on the show, we have with us Atoosa Rubenstein, former editor-in-chief of Seventeen and founder and editor-in-chief of CosmoGIRL!, to talk about how to create content with intention.

Atoosa started her career in 1993 as a fashion assistant at Cosmopolitan, and five years later, she was promoted to senior fashion editor. This led to Hearst Magazine’s president Cathleen Black asking Rubenstein to develop a concept for a new magazine. Forty-eight hours later, Rubenstein presented the idea of CosmoGIRL! and was offered the position of editor-in-chief, making Atoosa, who was 26 at the time, the youngest editor-in-chief.

In 2003, she went on to become editor-in-chief at Seventeen Magazine, where she reversed a five-year decline in Seventeen's newsstand sales and delivered total newsstand growth of 23% by the end of 2005.

Today, she runs her own media platform, Atoosa Unedited. 

 Since we live in a digital media world, Atoosa shares great insight into how digital media avenues can create better quality content as opposed to the unplanned and fast-paced content that flies around.

 In today’s world, digital media has grown to become more powerful than print media. The result is fast-paced, unedited content being shoved down our throats by the second - but what can the digital media era learn from the way content was being pushed at the time when print media was in vogue? How exactly can we start creating content with intention and not just for the sake of filling a space on people’s timelines? Dive into the podcast to find out!


What you'll learn:

  • How to create quality content that drives engagement.
  • The importance of editing and proofreading content before publishing. 
  • What are the qualities that digital media can adapt from print media?


Connect with Atoosa through her Instagram and check her platform Atoosa Unedited.

Follow our host Lara Schmoisman on social media:

 Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman


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