Building Your Personal Brand With Vinnie Potestivo
Play • 36 min

We are super excited to have celebrity branding expert Vinnie Potestivo with us today. Vinnie is an Emmy-award-winning media brand strategist born and raised in Staten Island, NY. He has over 25 years of experience working in branding for companies like Fox. He has worked with celebrities such as Ashton Kutcher, Mandy Moore, Jessica AND Ashlee Simpson, Hilary Duff, and Nick Cannon. 

Vinnie talks with us about the steps to creating your brand. He talks with us about starting with some of the simplest of things, like fonts, as a way to determine what we want to communicate to our audience. He then dives into how we can start with building our own brand, including removing the obstacles that could hinder us from taking that next step. 

Vinnie has a wealth of knowledge to share with us today about branding, working with and as a creative, and how to determine how others view us. He also expounds on the importance of being present and the difference between creative and financial goals. 

What will you learn: 

  • Where do we start with branding?
  • How can you determine how others view you?
  • In what ways can you enjoy and celebrate the small successes?
  • What are the steps to starting your brand?

Check out Vinnie’s work on his website. Follow him on Instagram, Facebook, and LinkedIn

Check out the How to Fascinate Test that Vinnie suggested.

Follow our host Lara Schmoisman on social media:

 Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Follow Business Forward on Facebook and Instagram


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