Growing Captivating Brands in the Beauty Industry with Patricia Valera
Play • 30 min

We are so excited to have Patricia Valera with us to discuss how to break into the beauty industry. Patricia has worked for several major beauty companies in the world, including Redken (L’Oreal USA), Kenzo Parfums, and Keratin Complex. She has taken her 20 years of experience and amazing skills with marketing strategy and used that to help indie creators launch their own products with her company Beautybrandr. 

Founded by Patricia, Beautybrandr’s mission is to motivate indie beauty founders to create and grow captivating brands that will excite them AND their customers. They help these creators find their own path to success through strategic guidance. The beauty industry is extremely complex and massive. Patricia’s mission is to help those smaller companies create their own space within a seemingly exclusive industry. 

Patricia joins us today to talk about the different aspects of marketing strategy and how to create your own niche in a very broad market. She shares the different steps needed to narrow in on your own company’s vision as well as specifying who your audience is. She also shares tips on traditional marketing outside of social media. She also emphasizes the need for creating a plan and creating a foundation first before launching to the world. 

From generating the idea, creating the product, manufacturing, marketing, and all of the steps in between, Patricia has all of the information an indie creator may need to generate a product and get it into stores worldwide. 

What you'll learn:

  • What are the tools for success in the beauty industry?
  • How do you find your niche?
  • Why is it important to develop your manufacturing?
  • Are there other marketing ventures outside of social media to pursue?

For more information, check out Patricia through her website and follow her on LinkedIn

Follow our host Lara Schmoisman on social media:


Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Follow Business Forward on Facebook and Instagram

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