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The Community Karma Podcast
Erin Jones & Carrie Hill
Growth. Brand. Community. We want to show marketers and business owners how to holistically grow their brands via a community.
Jun 16, 2020
Episode 26: Getting Back to Work? Messaging & Communication are Key
Show Notes: *Getting Back to Work? Messaging & Communication are Key* * *Changes day to day - be consistent* * *Even if the daily message is "same as yesterday" it helps the audience know you updated recently* * *If you're doing something different from the norm - make SURE people know that* * *Be easy to get ahold of - post your phone & email & livechat or a form* * *Be Flexible - if a customer shows up w/o a required mask - have one available for them to use (sterile - disposable) etc.* * *SHOW you're proactive* * *Clean between customers* * *Have to sign a ticket? Is the PEN clean? Can you skip the signature?* * *Have to go into someone's home? Send them an email BEFORE you go that sets the expectation. Will the tech wear PPE? Should you (customer) wear a mask? Etc.*
Apr 16, 2020
Episode 25 - Pivots and Possibilities
*Great ideas for pivoting when you cant "operate as usual"*
Apr 9, 2020
Ep 24: Has the time has come to work ON your Business - Instead of in it?
Erin & Carrie explore the concept of working on your business versus in your business. Are you making your brand stronger during down time?
Mar 27, 2020
Episode 23: Changing Lanes - Reshaping Your Business In A Time of Uncertainty
We're Being forced to think outside the box. Are you going back inside the box when this is over?
Mar 20, 2020
Episode 22: Your World Is Now Remote
Erin & Carrie discuss dealing with your community from a distance.
Mar 12, 2020
Episode 19: Tooting Your Own Horn Without Blowing It
Talking about you, who you are, and why you do what you do is important if you want customers to PICK you - if they don't know you, why would they choose you?
Mar 6, 2020
Episode 21 Community In Crisis - How Can You Help?
Nobody likes operating in crisis mode - but sometimes its inevitable. How can you help your community without giving the impression you're "cashing in"? Carrie & Erin give you some helpful advice!
Feb 21, 2020
Episode 20: Wanna be a big fish? Shrink your pond
Carrie and Erin discuss tactics, tips, and pitfalls to expanding your business when maybe its better to shrink your "pond." They also discuss the recent shutdown of Brandless (have you listened to Episode 17 yet?)
Feb 13, 2020
Episode 18: B2B Community Collaboration
How can businesses partner to "get the word out" and share the cost of promotion?
Feb 7, 2020
Episode 17: Don't Alienate the Base - A Case Study
Erin Jones & Carrie Hill take a look at Brandless and their recent product line/pricing change and their mistakes that led to a very disgruntled client base.
Jan 30, 2020
Episode 16: Building Communities - A Case Study with Jennifer Cario
Carrie and Erin welcome friend & special guest Jennifer Cario to talk about her exciting foray away from marketing and into being a restauranteur!
Jan 24, 2020
Episode 15: Is Influencer Marketing Worth It?
Is engaging an influencer to promote your brand worth it? It might be - but being prepared & choosing the right kind of influencer, at the right pricepoint - could make all the difference.
Jan 16, 2020
Episode 14: You Gotta Give to Get - Supporting your supporters
If you want people to like your stuff & support you, make sure you're returning the favor.
Jan 10, 2020
Episode 13: Creating Karma with Community Content
Using information and content from your local community can create a big opportunity for content that benefits your brand and shows you as a member of your "neighborhood." Highlighting the history, community events, members, etc can make a difference.
Jan 3, 2020
Episode 12: Party Time! Using Events to Reach Your Community.
Carrie & Erin give tips on using events to reach out to your local or virtual community!
Dec 27, 2019
Episode 11: Competitor Comparisons - Out "Branding" the Competition
Carrie & Erin walk you through determining who your brand's true competitors are - and what to do about it!
Dec 20, 2019
Episode 10: Planning Ahead to Protect your Brand
Creating company policies for how your brand is represented in public can save a lot of conflict and misunderstanding. Erin & Carrie give tips on creating a policy for YOUR business.
Dec 12, 2019
Episode 9: Promise and Deliver - Developing your Brand Promise
*The brand promise* is a value or experience a company's customers can expect to receive *every single time* they interact with that company.
Dec 6, 2019
Episode 8- What you Intended is not Always what they Perceive
*YOU know what you intended to say* *THEY know what you intended to say* *You both don't take it the same way.*
Nov 29, 2019
Episode 7: Resolve to Rock it in 2020
Carrie and Erin give tips and thoughts on how to rock your marketing with a plan to start 2020. Do you have an editorial calendar? Have you evaluated which campaigns worked and which ones flopped? Do you know WHEN you're going to start your Memorial Day campaigns? If you answered NO to this, and other questions you may have about 2020, let us help you get some ideas for setting yourself up for success!
Nov 21, 2019
Episode 6: Thank You, Thank You Very Much
It's the time of year to think about being thankful - to your clients, employees, community, friends AND family. Erin and Carrie share some tips for ways to show your appreciation - and some traps that we find brands falling into that show greed, not gratitude
Nov 14, 2019
Episode 5 - You Mad Bro? Recognizing and Dealing With Trolls
It's inevitable - if you open your brand up to social media and community - eventually, a troll will stop by and drop a bomb on your page/post/reviews. Erin & Carrie give you some tips for identifying trolls and some tactics for dealing with their less-than-humorous antics.
Nov 7, 2019
Episode 4: Reviews - The Good, The Bad & The Ugly
Join Erin & Carrie as they talk about how to deal with responding to reviews in the new online landscape. Every review should be responded to, the good ones, the bad ones, and the really UGLY ones. Tips & tactics for how to craft a great response that extends the interaction with your customers & clients.
Nov 1, 2019
Episode 3: Feedback - How Will You Know If You Don't Ask?
Getting reviews for your business is greatly impacted by how you ASK for those reviews. Erin and Carrie take a look at different tactics for soliciting feedback from your clients and customers.
Oct 25, 2019
Episode 2: If You Wanna Be Awesome, Don't Be Awful
In this episode, Erin & Carrie talk about ways you can be awesome during a crisis - and some tips for being "ready" to be awesome during a crisis. And by crisis, we dont' necessarily mean a problem for your business. It could be a weather event in your community/network, a supplier issue that you can't control, or something happening down the street. We use the Alamo Draft House as our Karma Kudo (great job last week to those folks in Dallas). And of course, no "Karma Kudo" is complete without a "Karma Catastrophe".... We're talking about you Ernst & Young... Tune in for episode 2 of The Community Karma Podcast!
Oct 21, 2019
Episode 1 - Why Community Karma?
Erin and Carrie discuss why they were inspired to start The Community Karma Podcast and outline what you can expect from each episode! We'll talk about Karma Kudos, Catastrophes, and Clap-Backs and other topics that we'll include in each episode. Be sure to tune in every Friday for a new episode!