Dave Coulson | Cycling Sheffield
Play • 1 hr 8 min

In the third episode of our new podcast, Greg Trowman sits down with Dave Coulson, the manager of the elite-level team Cycling Sheffield.

The team was established in 2014 as Envelopemaster – Giant. Set up as a development team, it aims to help riders develop and further their careers as athletes by providing a professional and nurturing team environment. The team has already had notable success: one of their graduates is Connor Swift no less.

Uniquely, the concept of the team is about creating a geographic identity, similar to that of a football team. As such, he works with organisations throughout the city of Sheffield to create partnerships that benefit both the city and the team.

In a wide-ranging, honest, and open interview, Greg and Dave talk about:

- what motivates him to run an elite-level cycling team
- creating a marketable team based on geographic identity
- the team's approach to rider development
- helping riders decide when to stop cycling, and
- the team's 2020 squad and future plans.

Follow Dave and the team on Twitter and Instagram

Read more about Cycling Sheffield in our 2019 feature on the team

Support the show (https://thebritishcontinental.shop)

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