CUES Podcast
CUES 40: Invisible Influence, an interview with Jonah Berger
Sep 27, 2017 · 13 min
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In this episode, we will discuss if your choices are driven by your own personal preferences and opinions and why influence is like a magnet. Berger is an expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on and bestselling author of both Invisible Influence: The Hidden Forces That Shape Behavior and Contagious: Why Things Catch On.
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