OOH Insider
OOH Insider
May 26, 2022
Reimaging Mobile Ads and Utilizing the Rideshare Market w/ Craig Cook, CEO and co-founder of mobilads
Play • 37 min

In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences.

Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. They connect device id data to digital analytics to prove return on investment.

Takeaways 

  • Establishing third-party credibility is the secret sauce to earning trust with a new rideshare market. Find the leaders within the community and build a foundation of honesty, humanity, and consistency.
  • Mobilads generates impressions by tracking their drivers’ location and people through anonymous cellphone demographics or behavioral data.
  • After collecting device ids, Mobilads uses that data to then retarget digitally. Cross-examination has proved there is a return on investment from rideshare advertisements.

Links

Powered by OneScreen.ai
OneScreen.ai is the first free, public-access directory for all things Out of Home.

Support the show

Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/




More episodes
Search
Clear search
Close search
Google apps
Main menu