Welcome to OOH Insider, the first podcast for media and marketing executives that dives deep into the world of Out of Home (OOH) advertising, and highlights how it can be leveraged as a scalable advertising channel for any company and in every use case. Our guests are industry experts who share their insights on how to quantify the impact of OOH advertising and provide advice on how to invest confidently in it as a scalable advertising channel.Whether you're a startup founder or an established business seeking to scale, OOH Insider is your go-to resource for leveraging OOH advertising to drive real-world results. Join us as we explore the technologies and strategies to help you quantify the impact of OOH advertising and continue testing all of the amazing superpowers of OOH.