Improving your earned media coverage with Axia Public Relations’ Jason Mudd, APR
Play • 28 min

Jason Mudd is an expert in earned media and media relations. Learn Axia Public Relations’ earned media process and how your company can replicate the steps.

Five things you’ll learn from this episode:

  1. How can I improve and increase my earned media coverage? 
  2. How can I better understand how to work with the media? 
  3. What types of stories should I share with the media? 
  4. What are the most important steps of the earned media process? 
  5. Why should I think visually with every news topic I pitch? 


  • “It’s always good to look at the elements of news and align your communication, media, pitch, or news release to as many of them as possible.” — @jasonmudd9
  • “You need to think of the media as an audience, a channel, and a tool to get your message out there.” — @jasonmudd9
  • “You need to be thinking visually when you’re writing and pitching your story.” — @jasonmudd9
  • “Contrary to popular belief, when you post something to a commercial newswire, while it might go to newsrooms, a lot of newsrooms aren’t standing by waiting for a story.”  — @jasonmudd9
  • “Pitching media is very similar to doing sales because you have to have a great product, you have to have an audience that’s interested, and you’ve got to make it relevant to what they want to know or they want to do.” — @jasonmudd9

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About Jason Mudd

Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.

Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage in reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.

At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more.

Contact info and resources:

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