For many roasters, visiting origin is just one important part of the job. However, it is currently a moment when not only is it impossible to travel, but to do so would indeed be irresponsible. This inability to visit the producers one works with has created much discussion regarding the importance of these trips.
What are the potential ramifications of not being present at origin? Would the coffees you want become harder to get? Should producers worry that roasters not visiting them could cause a breakdown in their relationship, and that their coffee will no longer be bought?
In this episode the Relationship Building team will talk about what we are missing out on and what we can do about this, even if we can only be at origin in spirit!