Ben Jones (@Bagelbeard) is a creative director at Zenimax Online Studios where he’s working to build an ambitious IP from scratch. Ben has been a key contributor in AAA game development for 20 years, working on several high-impact titles in a variety of roles including MAG and Battlefield. His passion for games got him started in the business, but his love of people and problem solving has kept him in it.
Ben will discuss design and creative direction for online games and how as a designer his relationship with data has changed over the years. He also stresses the importance of live events, holiday events and calendarization of your games and using multiple data points to inform your design decisions. He'll also touch on UGC, NFTs, mods and the metaverse.