Nov 23, 2020
Mada Seghete - Deep Linking, Mobile Marketing #111
Play • 49 min

Welcome to another episode of Develomentor. Today's guest is Mada Seghete


Mada leads market development and culture initiatives at Branch and is also one of its co-founders. Branch specializes in deep linking for mobile applications. Mada was born and raised in Romania and she came came to the US to study Electrical and Computer Engineering at Cornell University. She later earned her Masters of Engineering and MBA from Stanford. 

Mada enjoys playing the latest viral mobile game, binge-watching the hottest sci-fi show, and photographing Branch events. Mada regularly speaks about mobile growth at top tech events like Web Summit and SaaStr, and was included in Linkedin’s Next Wave: 150 top professionals in 15 industries all under 35.

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A note from Grant

Mada Seghete is originally from Romania. She did her undergrad in computer engineering and computer science at Cornell University before launching her career as a software engineer at Siemens Medical Solutions.  

After her time at Siemens, Mada returned to school, this time at Stanford to get her master’s in Management Science and Engineering as well as her MBA. From that base of engineering, Mada Seghete pivoted into consulting, business development and product management for the likes of Deloitte and She then ventured out on her own to co-found Kindred Prints.  

These days, Mada is the co-founder and head of marketing at Branch, a company powering mobile deep linking for the likes of Pinterest, Slack, Ticketmaster and Tinder.  In addition to that, Mada is a regular public speaker on growth hacking and mobile, including via her own podcast “How I grew this”. 

Stay tuned as we hear how Mada Seghete growth hacked her way from software engineering to co-founding a company that’s raised over $50 million in venture capital.

-Grant Ingersoll

Additional Resources

Learn more about Branch –

What You Do Is Who You Are: How to Create Your Business Culture (book) – by Ben Horowtich 

The Culture Code: The Secrets of Highly Successful Groups (book) – by Daniel Coyle

You can find more resources in the show notes
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