Chances are you've heard the term PPC. If you're not sure what that means, it stands for Pay Per Click advertising.
Today I'm joined by Matt Ramsay, from PPC Geeks. As the name suggests, Matt loves all things Pay Per Click, especially helping businesses to really develop and understand how they can increase revenue through intelligent advertising.
There are more options available to us online than ever before. Between social media, search engines, display networks, it can be hard sometimes to see the wood from the trees.
But listening to Matt, you'll begin to understand that the fundamentals are always the same and we all have to start somewhere.
I hope you all stay safe and stay home.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
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