Recently I was taking some time to re-read the 7 Habits of Highly Effective People, by Stephen Covey. Many years ago, I was lucky to be introduced and work with some of the great people from Franklin Covey, one of the world's largest and most successful training companies.
Whilst going through the habits, I came across the model for the Circle of Influence and the Circle of Concern. The principle on its own it's pretty simple. It comes down to focusing on the things you can influence vs the things you can't.
When I started to read this section again, I wondered how it would apply to marketing, and most importantly to good vs bad marketing. So I started to map it out.
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Many thanks for listening. Regards, Chris.
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