It was a pleasure to chat to Travis Ketchum all about email marketing and what small businesses can do to build and then automate an email list that actually grows their business. Travis started off with one problem he wanted to solve: how to build a big email list, quickly. His frustration with the clumsy nature of existing marketing automation and email marketing platforms led him down the rabbit hole to build his own solutions. Today, he's the Founder & CEO of Campaign Refinery, a "next-generation email marketing platform", and Contest Domination.
Contest Domination changed the way people think about viral lead-generating campaigns. Over 29 million contest entries down the line, I chatted to Travis all about email marketing, lead generation, entrepreneurship and how to delight your audience without going insane or being held back by tech. Say hello to small business automation.
Hope you enjoy the episode. Remember you can get all the show notes at AllAboutDigitalMarketing.co.uk