Episode 134 - What is a Content Calendar?
Play • 13 min

Today's episode is all about content calendars. There are a couple of schools of thought on why they are a phenomenal tool and every small business should be using one.

You've probably heard all about them, but what exactly are they and how should you be using them?

1. It's an advanced plan for your content creation.

Content Calendars, also known as editorial calendars, give you the ability to be on top of things and plan your content so that you don't miss anything. They enable you to view a schedule of when and where you are posting content. Key dates can be easily forgotten so using this method really helps you identify the dates. You can maximise key days, for example, Mothers day, Black Friday, anniversaries, for your business, and work anniversaries for your team.

2. Content themes.

Having the ability to plan and forward think your content gives you the chance to create content themes either weekly or monthly. An example of this is spending a whole week talking about a specific product or service. Using a content calendar is a great way to create niche content for a specific amount of time.

So how complex a content calendar should you create?

We would advise you to use the KISS acronym:

Keep It Simple, Stupid!

The simpler it is the more likely you are to use it. This can be an Excel file or a Google Sheet to get you started. All you would need to do is add in your relevant dates and start creating content so you can get it scheduled well in advance of the publish date. This will keep you on top of your content creation, scheduling and posting.

If you want a simple to use content calendar, head over to Socialink.co and grab yours free today.

And if you have any questions, don't hesitate to reach out to us on social media @allaboutdigmar

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

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