Today's episode is all about SERPs. Not sure what SERPs are? It stands for Search Engine Results Page. Basically, it's what you see when you type something into Google (or Bing if you're one of the 5%).
Jason Barnard has been fascinated with SERP for a long time now. Over the past 8 years, he's been pulling together a database of brand SERPs and looking for those key factors that make it all-important and powerful for brands.
Join us today as Jason explains the ins and outs that are often forgotten, especially when it comes to brand searches. That's right, we all think people searching for our brand already know all about us and can find us easily, but even I learnt a thing or two during this conversation.
I hope you all stay safe.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
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