Today's episode is all about taking a holistic and empathetic approach to your marketing. Joined by Janet Mesh, CEO and Co-Founder of Aimtal, we're talking about how businesses can sometimes overlook some of the key components required for successful marketing.
When we talk about empathy, it's important for everyone to understand that we're talking about it in the same way. Yes, that's right, the definition of a word can sometimes be lost in translation and ends up being used a buzzword as opposed to how it should be.
Truly putting yourself in your customers' shoes is one of the most powerful ways you can understand where they are at and how you can engage and interact with them. Once you truly know them, then you can start to focus on creating content that's really right for them.
Not sure where to start? Well, you can grab Janet's free in-depth SEO guide here.
I hope you all stay safe.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
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