Today's episode is all about telling brand stories, with Sarah Braud from Braud Creative. All companies start with a story. We often forget about that story, but we really shouldn't. Why did we start the company, how did we start the company? It's a whole hero's story.
With Sarah, we're discussing how important it is to bring that story to the forefront of your marketing. We want you to tell your tale. And just like any amazing story, it starts with a Hero.
In your story, the HERO is your customer. They're the ones you're taking on a journey. By understanding them, who they are, what they're struggling with, you can guide them on this journey.
It all begins with making sure your message is clear and focused, just like the story, on your hero!
I hope you all stay safe.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
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