Today’s episode is all about blockchain technology in marketing. We’re all aware that things are changing. Online privacy, ad blockers, cookie blockers. Everything is changing. So how can blockchain technology in marketing change the way we do things online?
We’re joined by Gowthaman Ragothama, CEO of Aqilliz, a blockchain solutions provider that’s addressing the cross-platform economy. There’s a future to marketing that doesn’t rely on cookies and tracking as we know it today.
We discuss what the future could look like and how as business owners and marketers we can start to adapt and change our habits. You’d be amazed at how many tactics and tools rely on cookies and tracking. If that disappears, what will the future of marketing look like?
I hope you all stay safe.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.
The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.