Something that’s important to remember is to be a human being online. Yes, it sounds so simple, but way too many people seem to forget that once they’re online and in front of their keyboard. Being human and authentic is how we create real relationships.
We talk about the different levels of influencer campaigns, looking at the opportunities for micro-influencers and even nano-influencers. What’s a nano-influencer? Someone that has a small audience (sub-1000 subscribers), but is hyper niche and has an engaged audience.
If you’ve been thinking about, or you’ve been trying influencer marketing, you’ll want to listen to this episode. Derren’s experience and insights will help you understand where you should focus your efforts.
I hope you all stay safe.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.
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