Today's episode is all about building a website that really works for you and your business. Chris Thomas, Founder of Yonder Agency, has been building websites for years. From small businesses to large agency life, his experience has seen it all.
Chris describes himself as 40% creative, 40% strategic and 20% BBQ. He's down to earth, approachable and understands his craft intimately. The important aspects for small businesses, when it comes to their website, it's about creating and building something that will actually generate leads or sales.
But it's important to be able to identify what you sell in under 15 seconds. That's right. Those first 15 seconds on your website should clearly identify exactly who you are and what you do. Help people to understand that.
As Chris says "Be clear over cute" on your website!
I hope you all stay safe.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.