Today's episode is all about avoiding shiny new toys. By this, I'm talking about the shiny new MARKETING toys. Not telling you not to treat yourself in your life.
Way too many people spend time trying to figure out the best way to set something up. It ultimately becomes a great way to procrastinate and ultimately not do what they should be doing.
Whether it be setting up email automation, or write a blog, or start a podcast, or run ads. Whatever it is, it's easy to put it off telling yourself you need X to make that work. The truth is you don't.
When we decided to start the All About Digital Marketing podcast, we start where we were, with what we had, and that was it. There was no initial investment. We simply used Apple headphones and a Zoom connection. Today, 81 episodes later, we have a couple of microphones. But a lot of our guests don't.
Don't procrastinate by focusing on shiny new toys. Want to set up a funnel? Do it with what you have. Want to collect email addresses? Create a giveaway with what you have. Want to start a podcast? Focus on the content, not the shiny new toys you think you need.
I hope you all stay safe.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.