Today's episode is all about why you should have a content calendar to help you run your digital marketing. Yep, that's right, having planned content going forward will make your life a lot easier. Most importantly it will make sure you never miss those important dates and opportunities.
Far too many small businesses are simply posting on social media because they think they "have to be on social media".
There's no benefit to simply posting from time to time when you remember. Your content should be planned, with purpose, and then scheduled and ready to go out. That starts with a content calendar.
You can find a free content calendar template thanks to the team at Social INK.
I hope you all stay safe.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.