Today's episode is all about experimenting with your content marketing. Every agency and marketer out there is experimenting. Whether it be for your advertising online, for your sales pages, anything. It's all based on testing to see what works and what doesn't.
At Social INK, we're big believers in experimenting with content. In fact, recently we've been doing a huge amount of it. From Episode 59 The Social INK Show Experiment, through to Episode 61 Ideation vs Execution, we've been testing how we can repurpose more content.
Repurposing is a simple concept. Once you've created a piece of content, can it be used in one way or another to create more content? So for example, The Social INK Show was a 40-minute conversational style video which has now become a podcast, 4 blog articles, 6 short videos and we're still taking more from it.
So the real question to ask yourself is this; are you experimenting enough and are you repurposing your existing content?
I hope you all stay safe.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.