Leveraging Cognitive Biases to Promote Yourself and Your Business
Play • 36 min

Terrance McMahon—Best Selling Author, Tedx and Keynote Speaker, Business Strategist, Host of the Newly ranked “Your Voice To The World” podcast and former insurance industry CEO—talks about leveraging cognitive biases, such as reward, pain, authority and curiosity to help promote yourself and your business. 

Terrance McMahon is unaffiliated with The Penn Mutual Life Insurance Company. This podcast segment is for educational purposes only and should not be considered specific tax, legal, investment or planning advice, which will only be provided to clients on a personalized basis. Depending on individual circumstances, the strategies discussed may not be appropriate for your situation. Individual results may vary and the presented information is not a guarantee of future performance or success. You should consult a qualified advisor regarding your personal financial situation. 

Penn Mutual’s products and services are provided through knowledgeable, licensed Financial Professionals who were previously referred to as advisers.  This Possibilities Podcast was recorded prior to this change in title. Therefore, any references to the term adviser in this podcast should be interpreted as “Financial Professional.”

For Financial Professional Use Only

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