The Keys to Family-Owned Businesses Driving Double-Digit Growth

Oracle NetSuite’s VP of Field Engagement and Marketing, Ranga Bodla, joins this episode to discuss family businesses and their impact on the American economy. He first explains what differentiates a family business from other businesses (7:28), how that has transformed over the years (10:45), and the surprising statistics—including double-digit growth—surrounding family-owned businesses as compared to non-family businesses (14:40). Bodla then dives into the three key factors setting family businesses apart (15:55) and how technology is enabling growth as well as multi-generation sustainability (21:39). From that, he discusses how Oracle NetSuite partners with family-owned companies to enable success (24:47), explaining the impact NetSuite has on these companies (28:09) and providing real stories from real businesses (36:12). Finally, Bodla concludes with the biggest areas on which family-run businesses need to focus over the next five to ten years, and how NetSuite will continue to help (40:20). Tune in for all of this and more!

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Ranga Bodla


Oracle NetSuite





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