The LinkedIn Content System that quickly scaled Lemlist to $10M ARR with Guillaume Moubeche
Play • 36 min
In this episode of SaaS Marketing Superstars podcast, I spoke with Guillaume Moubeche. Guillaume is the CEO of Lemlist, a personalized sales automation and cold email software. Guillaume has bootstrapped Lemlist from $0 to $10M ARR in less than 4 years and even refused a $30M funding offer.

Episode Highlights:
- Lemlist’s unique personalization features that differentiate it from other tools (1.14)
- How Guillaume created Lemlist (2.22)
- How Lemlist grew their facebook group and their content creation strategy (5.31)
- Lemlist’s mailbox integration and how it boosts your email deliverability rate (9.34)
- How Lemlist invests in building their team members’ personal brands (13.34)
- Actionable strategies to improve your LinkedIn posts’ visibility and increase your following (14.30)
- Guillaume talks about how he got his team members to post consistently on LinkedIn and the hidden benefits of writing (20.14)
- How Lemlist created its Masterclass series to train team members on LinkedIn, email outreach and other digital marketing strategies (24.11)
- How Guillaume overcame the fear of building his team members personal brands and why other companies should do the same (27.10)
- Why Guillaume turned down a $30M funding offer to acquire Lemlist (29.40)

Check out the show notes and get links to all the resources mentioned in this episode here:
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