Increasing B2B Demo to Deal Win Rates with Mor Assouline
Play • 51 min
In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn.
Episode Highlights
● The process Mor used to scale a B2B company in sales from <$100K to $15M ARR (3:17)
● What is a sales playbook (4:23)
● How to ace sales calls effectively without sounding unnatural or focusing entirely on your product (6:25)
● The major mistakes most sales people make and how to avoid them (11:12)
● How to reach out to prospects even if you don't have a new feature or announcement (15:10)
● Creative hacks companies can apply to get people to show up for meetings (20:53)
● How to use account-based management (ABM) strategies to boost sales (29:16)
● The secret sauce for creating Linkedin posts consistently and effective post templates (36:03)
● Favorite books, apps and business leaders (48:26)

Check out the show notes and get links to all the resources mentioned in this episode here:
Follow Mor on LinkedIn:
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