SaaS Marketing Superstars
Aug 12, 2021
Using LinkedIn Ads to Drive B2B Demand Gen with Gabriel Ehrlich
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In this episode of SaaS Marketing Superstars podcast, I spoke with Gabriel Ehrlich. Gabriel is a B2B marketing expert and the founder of Remotion, a LinkedIn Ads agency based in Tel Aviv where he has worked with clients such as WalkMe, Gong, Yotpo, Monday.com and many more. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-gabriel-ehrlich-linkedin-ads/
More episodes from SaaS Marketing Superstars
Mar 27, 2023
The 4 Pillars of B2B Software Sales with Matt Wolach
In this episode of SaaS Marketing Superstars podcast, I spoke with Matt Wolach. Matt is a B2B SaaS Sales Coach at xSellus where he helps B2B SaaS companies learn and implement the proper framework for closing more deals and scaling their growth.
Episode Highlights:
• Why Matt is obsessed about B2B SaaS companies growth (0:29)
• The 4 pillars to scaling a software company (1:45)
• How to improve engagement with leads so that they can schedule and show up for meetings (4:27)
• How to build trust into your sales process and unleashing the power of video testimonials (7:32)
• How to use stories effectively in your client interactions (9:32)
• The Perfect D.E.A.L process and the critical steps you must follow to close more deals (11:39)
• Why you must educate your prospective clients (17:54)
• Why the Demo session goes beyond showing your product (21:01)
• How you can stay honest without losing sales (23:42)
• 18 lead generation strategies B2B SaaS companies can adopt and how to choose the best strategy to adopt (28:41)
• Favorite books, apps, communities and business leaders (32:17)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-software-sales-matt-wolach/
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Feb 27, 2023
How to Attribute B2B Marketing Activities to Revenue with Steffen Hedebrandt
In this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline.
Episode Highlights:
• Steffen shares what he has learnt from working with various B2B companies (0:36)
• How he got introduced to the founders of Dreamdata and how they tackle the problem of attribution (2:31)
• The importance of properly evaluating B2B attribution insights (5:03)
• How Dreamdata helps B2B companies estimate the length of their customer journeys (7:32)
• Why B2B companies should not focus on getting prospects to download e-books through lead forms on Linkedin (13:30)
• How Dreamdata successfully leveraged Linkedin and Podcasts to grow their audience and revenue (15:38)
• Metrics and touchpoints that can be used to determine meaningful customer engagement (22:14)
• The biggest attribution problem B2B companies face and how to solve it (27:17)
• Why he has stopped grouping customers in funnels (28:26)
• Using Linkedin to run account based and role based retargeting ads (31:32)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-marketing-attribution-steffen-hedebrandt-dreamdata/
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Dec 1, 2022
Nick Jordan’s B2B SEO Strategies to Rank #1 without Backlinks
In this episode of SaaS Marketing Superstars podcast, I spoke with Nick Jordan. Nick is a SaaS Marketer and SEO expert with some unexpected strategies for growing organic website traffic. His LinkedIn profile states that he grew a site from 0 to 1,500,000+ monthly organic visits in just 2 years.
Episode Highlights:
• How to make SEO work for you without building backlinks (2:21)
• Building a successful content writing team using non-native English speakers (6:24)
• The secret formula for ranking websites high on Google (8:18)
• The ideal number of pages agencies need to produce every month (11:07)
• Why link building is not a quick fix for search rankings (12:11)
• How to incorporate Tiktok and YouTube Shorts into your ranking strategy (13:36)
• How long does it take to start seeing noticeable SEO results from publishing content (17:15)
• How to find good writers, why you shouldn’t limit your search to American writers and how his agency Workello helps to solve this problem (19:00)
• The tech stack used to power his company ContentDistribution.com (21:57)
• The biggest struggle he is currently facing in his business operations (22:33)
• The major differences between adopting a Paid Ads strategy and an SEO strategy that agencies need to be aware of (25:46)
• Favorite books, apps, communities and business leaders (29:41)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-nick-jordan-b2b-seo
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