Can you tell your story with animation? In this episode of Make Your Marketing. I interviewed Karl Pontau, who is the owner of Squash and Stretch Productions, an animation studio outside of San Francisco. And this is such a great episode here. So many golden nuggets of why you should consider animation-style explainer videos to tell your story for your business.
There are different ways to create emotion and to save time through explainer videos, you distill your idea into these "shorts" and it goes much farther than just the cheap explainer videos that we're used to seeing in the market. You're going to want to take your notes, and maybe even listen a couple of times, Karl has some great takeaways.
He and his team, create custom animations to explain very complex concepts. We're going to talk about some of the things that he's helped businesses explain and how crafts a story formula that works for these videos. I even get vulnerable and let Karl review my website using his five-point assessment, and it's quite revealing. You can get the same powerful review for free. The link is in the notes and mentioned in the episode.
And he has quite an origin story explaining why he got into animation. So I hope you give it a listen, this is a good one! ~ Pia
Get all the links, resources and show notes at https://makeyourmarketingpodcast.comAbout Karl Pontau
Karl Pontau is the owner of Squash and Stretch Productions. When tech, biotech, and healthcare companies need to explain complex concepts, generate more revenue, or strengthen their brand presence online, Karl and his team help them by telling exceptional stories using high quality, custom animated content. The key to explaining complex concepts is not to throw information at your audience, but rather tell a story that provides context and structure.Web/Social Links