Entrepreneur Lee LeFever shares his experience of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Common Craft was likely the first company to create explainer videos which have become a common marketing and sales tool for businesses worldwide.
Lee takes us through the multiple business models they pursued―marketplace, digital product licensing, subscription services, distribution partnerships, and more. We also chat about how you, too, can build a lightweight business that supports a life you love. His new book, Big Enough, is a must-read for anyone interested in entrepreneurship, business strategy, and e-commerce. Big Enough arms you with insights into how technology and innovation are changing the face of business―and how the science of happiness and the pursuit of values can help redefine what it means to be successful. Listen to my awesome conversation with Lee! ~ Pia
Get all the links, resources and show notes at https://makeyourmarketingpodcast.comAbout Lee LeFever
Lee LeFever is the co-founder of Common Craft and author of two books, Big Enough and The Art of Explanation, which have been translated into eight languages. Since 2007, Common Craft has won numerous awards, created explanations for the world’s most respected brands, and created explainer videos that have earned over 50 million online video views.
Today, Common Craft produces educational guides, ready-made videos and visuals that are used by educators in over 50 countries. Lee and his wife, Sachi, are Common Craft’s only employees.Web/Social Links